About About Dr. Richard S. Appel Began his rare coin business in 1962. Member of all major numismatic dealer communication networks, connecting all significant rare coin dealers. Nearly 30 year contributor since 1992, to “A Guide Book of United States Rare Coins.” First published in 1947, “The Red Book” is the oldest and most widely used rare coin price guide. Author of “Financial Insights”, 1995-2006, a subscription-based financial newsletter. The first major dealer working exclusively in the rare date Liberty Gold Coin market, 1985-1995. Widely followed for 30+ years authoring dozens of articles on timely rare coin topics for major numismatic publications. American Numismatic Association (ANA) member since 1973, along with many other numismatic organizations. Practiced Optometry while maintaining two occupations (1970-1985). Founder and First President of the New Jersey Society of Optometry. Appointed to the New Jersey State Board of Optometrists by Governor Brendan T. Byrne, 1979. Later elected Chairman of the Board.